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Recently I have been working on my own small business. I sell items that I have knitted or crocheted on my Etsy. I decided to read this book with the hope of it giving me resources to better improve my business. Fortunately, it did! This book was incredibly helpful in giving me the tools I needed to succeed. The author was very clear, and I could easily understand what she was saying without much prior knowledge on the subject. Many business strategy books tend to need a business major as a prerequisite, but this was entirely different.
I also liked how the book provided so much new information. A lot of times when offered small business advice, it is the same again and again. With this book it was not the case. Much of what the author wrote was entirely new to me and completely changed my perspective on the subject.
Overall, great book if you are looking to start or improve a business.