Some credit is always deserved by those who sit at a computer long enough to write a book. The book’s subtitle suggests that this is a book for business owners who want or need to make it more successful: “A Guide To Setting Up Your…Business for success.” However, the starting point of this book is asking yourself if you can turn your hobby into a job. It is a guide for how-to-blog, a guide for someone who has never held a job. Since there is always a new generation of young people who fit that description, then there is a market for this.