The Very Nice Box seems like it is certainly outside the box. While the cover is captivating and intriguing, once I got into reading the First Look, it just didn't captivate me. It wasn't gripping enough for me to want to continue and I think I was too distracted with the amount of times STADA was mentioned. I think because it's all caps, it just stood out and was distracting. Some places, I feel like it could have been substituted with "the company/business" rather than repeating the name over and over. Just too distracting for me though many readers will likely get past this.