This book had too much of a first person perspective for me. Good cover. For one, he kept mentioning the cost of a Ferrari compared to the cost of the experiment and the writing was more of a train of thought than a more linear writing. The people who are likely to pick up this book are more likely to be more attuned to scientific or medical writing, so they want more upfront writing. Don't get rid of all personal experiences, but ask if the comment is really necessary. For instance they probably won't like the unrelated comments like how fast the author could solve a Rubik's Cube or that their brother is good at accounting. It has potential to be interesting, but get rid of some of the fluff. Interesting subject but the writing is not good and for these reasons I probably won't continue reading.