Putting the Science Back in Science Fiction

I really like the cover of the book! Many self help or "how to" books seem to fall into a formulaic plain cover, "clean" sort of look. However, this cover is eye catching and the cover matches the title.

I do not fancy myself an aspiring writer, but I enjoyed the preview. The writing style is easy to read, I like the way ideas are organized, and the myth vs fact information was quite interesting.