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We all know that looks can be important. They form the first impression of a potential date, in-law, employer, talent agent. Maintaining those looks and projecting the right impression have been concerns for anybody who’s ever wanted to land that job, get the girl or sit on the throne.

This book takes us through history from ancient times to modern day and provides insights as to how men—yes, men!—maintained their good looks to stunning effect and just why it was so important to face the day with a cleansed skin and smoldering eyeliner. The book also provides drawn illustrations and in-depth instructions on how you too can achieve that perfect skin and lovely glow. That’s probably stuff you’ve read in hundreds of other books on the subject of proper skin, hair and body care. But how many of those books mentioned the beauty regime of Ramses the Great or the gender fluidity of Hatsepshut?