Interesting Science, Not So Interesting Self Help

The science aspects of this book are super interesting to me. I remember learning a lot about the first part of his book in psychology classes in college. These principles might help people to be better at memorizing, and it's fun to learn about how the brain works. The self-help aspects of the book completely turn me off though. I do appreciate the science aspect and think it will make it stand out from other similar books on the market, but this one is not for me.