How companies got their start can be fascinating stories. I was familiar with the podcast by this name so when I saw that this was a book I was curious.
"How I Built This" jumps straight into one of these stories, right from the introduction, with how Chicken Salad Chick got its start.
The author breaks down the idea of the "hero's journey" and how that relates to entrepreneurs and start ups. The "How I Built This" introduction even dives into how Guy built "How I Built This" itself!
While this book is more about the principles of how to build something from the ground up, he still uses the stories of other companies as examples. This book is for people wanting to start small OR for people wanting to launch the next big thing, it's for anyone who is ready and willing to start writing their own hero's journey, learning from the mistakes and successes of others who walked similar paths.
"How I Built This" jumps straight into one of these stories, right from the introduction, with how Chicken Salad Chick got its start.
The author breaks down the idea of the "hero's journey" and how that relates to entrepreneurs and start ups. The "How I Built This" introduction even dives into how Guy built "How I Built This" itself!
While this book is more about the principles of how to build something from the ground up, he still uses the stories of other companies as examples. This book is for people wanting to start small OR for people wanting to launch the next big thing, it's for anyone who is ready and willing to start writing their own hero's journey, learning from the mistakes and successes of others who walked similar paths.