Fascinating and incredibly well researched

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Although I’ve never listened to the associated podcast, I was immediately fascinated by a book detailing how successful entrepreneurs got their start and created their business ventures. From Ben & Jerry’s, to Stitch Fix to Boomchickapop, the book covers a lot of ground quickly
The structure follows the steps most entrepreneurs find themselves going through as they attempt to get their businesses off the ground, from bootstrapping and asking family and friends for money, to learning how to manage employees and imbue a company culture. Although this organization made sense, it was a little confusing to keep bopping back and forth between different founders and their products. I think I would have preferred if the book had looked at one at a time. That being said, the format made clear parallels between the experiences of so many entrepreneurs, which was interesting.
Guy Raz does a wonderful job of distilling business terminology into terms that are easily digestible for any reader. The stories he chose to focus on are thought-provoking. The amount of effort it must have taken to sort through hundreds of hours of interviews to select what he included is commendable. It was wild to hear about all the incredible difficulties faced by so many businesses that are now successful and well-known.
I learned a lot from this book and it will definitely make me think more critically about the companies and products I support and how much work went on to get them to the point they are at today. The book also speaks directly to the reader, to offer them advice and encouragement in their own entrepreneurial journey, if they choose to take one.