Having read the first 20 pages of this book, I am excited to read the rest. Starting a business is a daunting prospect for many of us who may have been educated and trained in a field other than business. Yes, we may have an awesome idea but not know how to bring it to fruition. The author's writing is easy to follow and his conversational tone is engaging. He has a very successful podcast and has started his own flourishing business. I can't wait to hear (read) more of the book.