Interesting personal views of the trials and tribulations business owners face

My first impression of How I Built This is that it has some interesting, in-depth stories about the trajectories and detours small businesses owners face when starting their companies. I enjoyed reading about how an idea goes from an inkling, to a hobby, to a full-fledged business. The text is a bit dense for the subject matter, and I'm hoping that with the final editing processes, some visual interest is put on the pages to delineate the stories, and even put faces or brand or product imagery to the stories.