I'm not that interested in business or entrepreneurship, honestly, but I would absolutely keep reading! The first few pages have a smooth, conversational, and propulsive voice. The storytelling is immersive and it seems like the principles this book will cover will be universally applicable to all kinds of challenges and opportunities. The stories of individual entrepreneurs drew me in, and I'd love to learn more. The graphic cover is fun and fits well with the accessible, direct tone of the book.