Books about entrepreneurship based on stories of successful businesses always run the risk of being pointless or just frustrating. The two examples in the excerpt set this one off to a good start. Survivorship bias is ever present in the genre, but we've already seen one case that overcame extreme difficulties, so it contains a warning for those who would follow. The second is a pleasant story about starting extremely small, so there's inspiration for those without money to fund something bigger. I'm interested to see the organization of the book, but based on this, I'm ready to keep reading.