Self help books of any kind are usually not my thing, mainly because I'm more of a "throw me into the situation" type of person, when it comes to learning. Upon reading the introduction, I found that "How I Built This" might change that for me. I loved the set up of his wife listening to the emotional story of the creator of Chicken Salad Chick into him reiterating that he is only telling other people's stories of their successes as opposed to him preaching about what you should do and not do (a big turn off for me). I love the use of examples and that the language in which Raz writes is simple but also gives great imagery and keeps you interested. I'm very much wanting to read the rest and see what I take away from it to help my own career.