This seems like it will be a very practical book that has a lot to teach for non-business inclined people, like myself. I've always been intrigued and amazed by people who can create a business out of nothing. This book will show the process from an idea to a fully fledged business. I love how the author is using concrete examples and it is clear he has spent time with and interviewed the people who he is writing about, which adds an element of human interest even if you're uninterested in starting a business yourself. I think it would be an entertaining read regardless of your background or future plans.