How I Built This by Guy Raz is not a book that I would normally pick up, but from the first look alone it was an interesting read. I liked the little bits we learned about Carol’s Daughter and how it started from and idea to make lotions and creams for the creators own use. It’s an interesting look at the way businesses start from even below the ground floor. The cover is pretty simple, but there’s nothing wrong with that. The blocking of the font makes it a bit intriguing. I think anyone who likes to look into the background of businesses and read other peoples experiences will enjoy this. It reads smoothly and it’s interesting.