Guy Raz's reputation for storytelling precedes him, but he really strikes a tone with this non-fiction offering that is going to connect with people. There are so many business books on the market that cater to entrepreneurs, but I think the magic of this book is that Raz is going to get other people to pick it up. He'll have readers who don't think of themselves as entrepreneurs who will be so inspired by this collection that they discover some side to themselves that wants to start a business. An excellent piece of narrative nonfiction that I feel certain will be well-received.