If you have ever listened to Guy Raz's podcast, you already know that he can really tell a story. HOW I BUILT THIS kicks off with an emotional rollercoaster ride that pulls you right in and helps you see how entreprenurial business stories are mainly human stories--trials, challenges, set-backs, triumph, defeat, loss, and growth.
The minimalist cover is stylish and handsome, though not particularly compelling. It would not have made me pick it up off a bookseller's display--though Guy Raz's name would.
The minimalist cover is stylish and handsome, though not particularly compelling. It would not have made me pick it up off a bookseller's display--though Guy Raz's name would.