Let's start with the cover--it captures just the right tone for the book, because it's a mix of cartoon-like images that convey light-heartedness, yet the tissues and grits make it clear that the book is about grief, loss, caretaking and love--which are of course all very serious topics. I feel like when you look at the cover, you know what you'll be getting, and it's the perfect way to advertise what's inside the book.