For what I can tell, this book just seems very inspiring and beautifully written. The story behind the cover, is heart-filling. The cover, oh well if I may just add -> it's B E A U T I F U L, the typeface chosen (serif) works so well with the overall chef memoir concept, the flowers are just so bright and joyful that bring life to the image. I love it, it's very classy, yet colorful and eye-catching, amazing work.