The cover was the first to completely grip me. It is in my top 5 favorite covers-- I love the design and the nod to all things Ikea. The synopsis definitely was a whirlwind, as it goes from a meet-cute romance to a creepy suspense.
I really love that the main character is a female engineer, as that profession does not get a lot of love from authors writing female characters.
Naturally, I glimpsed the First Look and was immediately hooked. It wasn't one of those annoying gimicky hooks either, it broadcast the main character's personality within the first few paragraphs. This is the talisman of strong writing. I'm looking forward to reading this novel!!