Even for those of us who are not parents yet, the rise of iPad kids is a scary thought, and it's only getting worse. But you know what? Even as we move into generations of parents that don't know a world without technology, I think that most of us with common sense don't need a book of tips and tricks to keep our kids from making screentime all the time. I think this book is aiming at an audience where it's already too late--you've let your kids have the screen, and they don't want to give it back.