I'll admit that I don't love the cover for this one, but the subject matter is well-presented and approachable. I like that the author's authority is so well-documented throughout, and the Foreword was a slam dunk. The content is organized in a logical manner, and the steps thus far are simple. I appreciate that the experience of reading this book so far echoes what Shapiro is encouraging writers to do. You have to love an author who practices what they preach.