I do not read many self-help books- I appreciate what they set out to do but they usually do not grasp my attention for long. That being said, I am at a point in my life where a lot is changing simultaneously and something motivational gives me a bit of hope. What I like about this book from what I have read thus far is that besides the 'self-help' aspect there is also some science behind what he has to say. I think this book will appeal to an audience that wants a bit of motivation and inspiration!