This is the first book I have read from this author. I definitely thought this had an interesting cover, with great shelf appeal. Prior to reading this, I knew a couple of people who attempted to be an entrepreneur, each having mixed results. I definitely learned a lot from reading this book. There were some unique struggles this person went through while they were on the road to being a successful entrepreneur. This person definitely had some interesting insights on business tactics to use in order to grow their own unique brand. I know I will never become an entrepreneur, but after reading this it definitely gave me some insights and tips on how to grow and deal with other businesses in the real world. I would definitely recommend this book to anyone wanting to become an entrepreneur, or open their own business.