I really like the approach of this book. Using a plethora of experiences from real-life entrepreneurs and their successful business ventures, Guy Raz has compiled a guide of sorts for the process of taking an idea and turning it into a product or business. Presenting business advice through compelling stories shows what those general strategies look like in the real world. It also shows the human side of brands that, for me at least, I had previously only thought of as an object or a service.
Although the target audience is technically budding entrepreneurs, I think this is a great read for anyone interested in people who go out in the world, face incredible obstacles, and manage to achieve their goals (even if what they end up with isn’t precisely the goals they had in mind at the very beginning).