This book was very interesting in so many ways. I don't consider myself an entrepreneur but even so this book was interesting and made it so I could have advice or thoughts to give to friends considering that path for themselves. The start up stories for the different companies talked about in this book is eye opening and the way some of them turned out is absolutely amazing. I had never heard of the tylenol scare in the 80's until reading this book and the way they handled a problem that wasn't caused by themselves was so incredible to read about and the fact that they had started to sealing of packages is great. For me I feel this book was good just to hear the success stories of these people and the companies they made. If you are planning on starting your own business this book would be helpful in some ways to read before starting or while in the process could help open your eyes to things that have worked for others