At first, I thought this would be another run-of-the-mill self-help book, especially since the cover doesn't exactly grab one's attention & the title is a bit vague; plus the author comes from a business background. But after reading portions of the the copy, I found myself eager to learn (and read) more. I love that the author includes pertinent humorous yet deeply meaningful quotes that are unlike those found in most self-help books, and he lays out his well-conceived thoughts in two main categories: Awareness & Action. The crisp writing and many new insights make this book a must-have.