The cover give a simplicity and is exactly how the book is written. Easy steps in understanding how to get started in preparations for developing a new business. It walks you thru the pluses and minuses of what you will encounter and what you need to gather. I provides financial steps as well as options. I liked the fact that the author also added easy steps and considerations that you should consider when establishing loans or planning during first several years of regarding expenses. It gives you the voice of other business leaders as they developed their business which allows you to also plan or be inspired. At times I thought the plan was to simplistic but for someone just getting started in business I think this book covers all the questions and concerns someone might have and is just right for getting started. Pick up the book if you are contemplating a start up!